Bubblegum Marshmallow Fudge

Pretty in pink and bursting with bubblegum sweetness, this dreamy Bubblegum Marshmallow Fudge is a playful treat that brings a nostalgic twist to classic fudge. It’s soft, chewy, and studded with fluffy marshmallows and colorful candy—just the kind of fun, whimsical dessert I love making for birthdays, bake sales, or whenever I want to channel my inner kid.

Why You’ll Love This Recipe

I love this fudge because it’s as fun to look at as it is to eat. The bubblegum flavor brings back sweet memories, and the mix of white chocolate and condensed milk makes the base incredibly smooth. Marshmallows give each square a soft, chewy texture, and the candies add pops of color and crunch. It’s quick, no-bake, and always a conversation starter.

Ingredients

(Here’s a tip: Check out the full list of ingredients and measurements in the recipe card below.)

• 3 cups white chocolate chips

• 1 can (14 oz) sweetened condensed milk

• 2 teaspoons bubblegum flavor extract

• Pink gel food coloring (a few drops, optional)

• 1 ½ cups mini marshmallows

• ½ cup colorful candy pieces (like mini M&Ms, rainbow sprinkles, or chopped gumballs)

• Optional: additional candy or sprinkles for topping

Directions

Melt the Base:

1. I line an 8×8-inch square baking dish with parchment paper, leaving an overhang on the sides for easy removal.

2. In a medium saucepan over low heat, I combine the white chocolate chips and sweetened condensed milk.

3. I stir constantly until the mixture is melted and smooth—this takes about 5 minutes.

4. I remove the pan from heat and stir in the bubblegum extract and a few drops of pink food coloring until evenly tinted.

Mix and Pour:

5. I gently fold in the mini marshmallows and candy pieces, working quickly so the marshmallows don’t fully melt.

6. I pour the mixture into the prepared pan, smoothing the top with a spatula.

7. If I want extra flair, I sprinkle more candy or sprinkles on top and press them in lightly.

Chill and Cut:

8. I refrigerate the fudge for at least 2 hours, or until fully set.

9. Once chilled, I lift it out using the parchment paper and cut it into small squares.

Servings and timing

• Servings: 25 small squares

• Prep Time: 10 minutes

• Chill Time: 2 hours

• Total Time: 2 hours 10 minutes

• Calories: Around 150–170 kcal per square

Variations

Sometimes I mix in crushed gumballs for a bold bubblegum crunch or use pastel-colored marshmallows for extra color. I’ve also made a blue raspberry version using blue coloring and raspberry extract instead of bubblegum—it’s a fun twist for themed parties. If I want a slightly firmer fudge, I reduce the marshmallows slightly.

Storage/Reheating

I store the fudge in an airtight container in the fridge for up to 1 week. It can also be stored at room temperature if the weather isn’t too warm. For longer storage, I freeze the cut squares for up to 2 months and thaw in the fridge overnight.

FAQs

Where can I find bubblegum extract?

I usually find it in the baking aisle or online. It’s a concentrated flavoring, so a little goes a long way.

Can I use different colors?

Yes, I use any gel food coloring to match party themes—pastel blue, purple, or even swirled tones look amazing.

Can I microwave the mixture instead of using the stove?

Yes, I melt the white chocolate and condensed milk in a microwave-safe bowl in 30-second intervals, stirring between each until smooth.

Can I use different candies?

Definitely. I mix in mini M&Ms, chopped candy bars, jelly beans, or even freeze-dried fruit depending on the flavor combo I’m going for.

Is this fudge good for gifting?

Absolutely. I wrap individual squares in wax paper or pop them into mini candy boxes—it’s a fun and sweet homemade gift.

Conclusion

Bubblegum Marshmallow Fudge is a sweet and cheerful treat that’s as fun to make as it is to eat. With its bright color, nostalgic flavor, and soft, chewy texture, it’s perfect for parties, holidays, or just because I feel like making something a little magical. It’s a recipe I always come back to when I want to brighten someone’s day.